Tool Wins Production Team of the Year at The Drum Awards
After an exciting year of leading brands into new frontiers of innovation and experiential, we're honored to be named the Production Team of the Year by the 2023 Drum Awards.
To deliver the next generation of experiential to our clients, we firmly believe our team needs to be made up of hybrid creatives: the technologists and producers who are as proficient in explaining new tech such as AI and AR to our clients as they are in describing user experience, fabrication and spatial design. In a landscape where event-goers crave fresh experiences and clients look to stand out for both B2B and B2C attendees, our team actively encourages our clients to adopt creative tech as an essential component of their experiential toolkit.
Throughout the past year, our team has supported our clients in the following innovative ways: Leveraging Generative AI To Transport Music Festival Attendees: For Coke, we invited festival-goers to create their very own music video, made possible by our custom AI pipeline game engine layers, and virtual production. For Coachella 2023, We Featured A Performance From A Virtual Popstar: Coke Studio’s 360° activation space transported attendees into a virtual world of light and animation, and created a "live" music performance for an artist who exists wholly in the metaverse. Using AR To Spread Kindness Across 16,000 cafes: We helped Starbucks create an in store experience that leveraged tech to create a new way for customers to show their appreciation for baristas. An Unexpected B2B Event: For LinkedIn, we inspired attendees to collaborate with interactive art installations. Our hero installation was a community-based digital graffiti wall that allowed the B2B community to show off their "inner creative beast”.
Credits
Dustin Callif, President
Adam Baskin, Managing Director
Wim Vanhenden, Technical Director
Syahirah Mansor, Producer
Kaili Kubpart, HOP
Jasmine Johnson, Production Coordinator
Tyler Cohen, Creative Director
