Project Synopsis
Starbucks Love Project / BBDO NY
Aaron Koblin/Carlos Ulloa
As part of BBDO NY's integrated campaign, Tool created the website for the
Starbucks Love Project in support of Project (Red). This included the development of a Papervision interactive CD featuring artists such as U2, John Legend and the Dave Matthews Band. A major portion of the site was the creation of the Love Gallery - a "crowdsourced" tapestry of Love Drawings. For each drawing submitting 5 cents is contributed to Project (Red).