Project Synopsis

Starbucks Love Project / BBDO NY
Aaron Koblin/Carlos Ulloa

As part of BBDO NY's integrated campaign, Tool created the website for the Starbucks Love Project in support of Project (Red).  This included the development of a Papervision interactive CD featuring artists such as U2, John Legend and the Dave Matthews Band.  A major portion of the site was the creation of the Love Gallery - a "crowdsourced" tapestry of Love Drawings.  For each drawing submitting 5 cents is contributed to Project (Red).