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Project Synopsis

Starbucks Love Project / BBDO NY
Aaron Koblin/Carlos Ulloa

As part of BBDO NY's integrated campaign, Tool created the website for the Starbucks Love Project in support of Project (Red).  This included the development of a Papervision interactive CD featuring artists such as U2, John Legend and the Dave Matthews Band.  A major portion of the site was the creation of the Love Gallery - a "crowdsourced" tapestry of Love Drawings.  For each drawing submitting 5 cents is contributed to Project (Red).  

News

Aaron Koblin and Carlos Ulloa’s Starbucks Love Project has been named a finalist at the One Show Interactive awards in two categories: “Websites & Microsites” and  “Online Films & Video.”  Read More →

Sam Jones’ Cold War Kids Interactive Music Video has been selected as a One Show Interactive finalist for “Online Films & Video/Video Remix/Mashups” and also short listed at the 14th Annual Webby’s for Best Use of Interactive Video and Music.  Read More →

“Clothing Drive,” a Bud Light spot, directed by Erich Joiner dominates pre-Super Bowl online-video viewing.   NEW YORK (AdAge.com) — Anheuser-Busch took the top spot last week with “Clothing Drive”, an ad that never ran on TV but started to gain steam the week before the Super Bowl. The video, part of its “Office Bud Light” series, took more than 1.2 million... (more...)

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