Tool of North America Blog http://www.toolofna.com/blog Fri, 17 May 2013 23:14:17 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Jason Zada’s Samsung spot listed in Adweek’s top 10 David Beckham viral commercials http://www.toolofna.com/blog/tools-samsung-ad-listed-as-adweeks-top-10-david-beckham-viral-commercial/ http://www.toolofna.com/blog/tools-samsung-ad-listed-as-adweeks-top-10-david-beckham-viral-commercial/#comments Fri, 17 May 2013 20:43:08 +0000 Tool http://www.toolofna.com/blog/?p=3789
 

As Mr Beckham hangs up his boots, Adweek reflects on the top 10 Viral David Beckham commercials. Featured is Jason Zada’s Samsung “Ode to Joy”.

 

View the top 10 here>

]]> http://www.toolofna.com/blog/tools-samsung-ad-listed-as-adweeks-top-10-david-beckham-viral-commercial/feed/ 0 Tool wins 5 pencils at One Show Awards http://www.toolofna.com/blog/tool-wins-5-pencils-at-one-show-interactive/ http://www.toolofna.com/blog/tool-wins-5-pencils-at-one-show-interactive/#comments Mon, 13 May 2013 18:17:13 +0000 Tool http://www.toolofna.com/blog/?p=3762

 

 

Directors: Ben Tricklebank & Erich Joiner

 

 

Interactive Director: Ben Tricklebank

 

 

See the rest of the winners here>>

]]> http://www.toolofna.com/blog/tool-wins-5-pencils-at-one-show-interactive/feed/ 0 Evan Silver’s Star Trek parody with ESPN’s Stephen A Smith debuts on Sportcenter http://www.toolofna.com/blog/evan-silvers-star-trek-parody-with-stephen-a-smith-debuts-on-espns-sportcenter/ http://www.toolofna.com/blog/evan-silvers-star-trek-parody-with-stephen-a-smith-debuts-on-espns-sportcenter/#comments Thu, 09 May 2013 22:33:03 +0000 Tool http://www.toolofna.com/blog/?p=3741

Check out Evan Silver’s latest work featuring the talented Stephen A Smith, as the entire cast of Paramount’s Star Trek into Darkness. Watch his reaction on Sportscenter here>>.

 

Read more on ESPN Front Row here >>

 

]]> http://www.toolofna.com/blog/evan-silvers-star-trek-parody-with-stephen-a-smith-debuts-on-espns-sportcenter/feed/ 0 Art Copy & Code Trailer FWA’s Site of the Day http://www.toolofna.com/blog/art-copy-code-trailer-fwas-site-of-the-day/ http://www.toolofna.com/blog/art-copy-code-trailer-fwas-site-of-the-day/#comments Wed, 08 May 2013 17:31:49 +0000 Tool http://www.toolofna.com/blog/?p=3719

 

Art Copy & Code Trailer is FWA‘s Site of the Day! Congratulations to Google Advertising Arts, 72andSunny and Ben Tricklebank.

 

Visit FWA Here>> 

]]> http://www.toolofna.com/blog/art-copy-code-trailer-fwas-site-of-the-day/feed/ 0 Tool wins four Webby Awards http://www.toolofna.com/blog/tool-wins-three-webbys-and-peoples-voice-award/ http://www.toolofna.com/blog/tool-wins-three-webbys-and-peoples-voice-award/#comments Tue, 30 Apr 2013 23:52:12 +0000 Tool http://www.toolofna.com/blog/?p=3686

Tool comes away with three Webby’s and a People’s Voice Award. Congratulations to Directors Ben Tricklebank and Erich Joiner for their wins with “Clouds Over Cuba” and “Experience Virgin America”. Further congrats to Alma Ha’rel for her win with Sigur Ros’ “Fjogur Piano”.

 

 

Directors: Ben Tricklebank & Erich Joiner

 

Director: Alma Ha’rel

 

Directors: Ben Tricklebank & Erich Joiner

 

We would also like to Congratulate Director James Cooper on his two Webby’s and People’s Voice win for his work with Band-Aid’s “Magic Vision”

Thanks for your votes!

See all the winners here >
]]> http://www.toolofna.com/blog/tool-wins-three-webbys-and-peoples-voice-award/feed/ 0 Clouds Over Cuba wins GOLD at Clio’s! http://www.toolofna.com/blog/clouds-over-cuba-wins-gold-at-clios/ http://www.toolofna.com/blog/clouds-over-cuba-wins-gold-at-clios/#comments Tue, 30 Apr 2013 01:07:21 +0000 Tool http://www.toolofna.com/blog/?p=3667

Congratulations to Ben Tricklebank, Erich Joiner, and The Martin Agency for an impressive win at the CLIO Awards.

 

Clouds Over Cuba - Category: Best Film – Online Campaign – GOLD

View all the 2013 Clio Film winners here >

]]> http://www.toolofna.com/blog/clouds-over-cuba-wins-gold-at-clios/feed/ 0 We’d like to welcome our new EP, Danielle Peretz http://www.toolofna.com/blog/tool-hires-executive-producer-danielle-peretz/ http://www.toolofna.com/blog/tool-hires-executive-producer-danielle-peretz/#comments Thu, 25 Apr 2013 08:02:59 +0000 Tool http://www.toolofna.com/blog/?p=3637

 

Tool is pleased to announce the addition of Danielle Peretz as its newest EP. An award-winning professional with many years of creative, business and management experience, Peretz has led teams around the world on an impressive variety of projects in the advertising, film, and music worlds.

 

Read more at Creativity

 

 

]]> http://www.toolofna.com/blog/tool-hires-executive-producer-danielle-peretz/feed/ 0 Award season in full swing http://www.toolofna.com/blog/award-season-in-full-swing/ http://www.toolofna.com/blog/award-season-in-full-swing/#comments Tue, 23 Apr 2013 16:09:00 +0000 Tool http://www.toolofna.com/blog/?p=3595  

This season’s been a busy one. With 32 Awards and 16 more nominations, here is the complete rundown thus far…

 

ANDY’S
Web Film JFK “Clouds Over Cuba” Ben Tricklebank, Erich Joiner GOLD
Entertainment ParaNorman SILVER
ADC Awards
Interactive Website JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank GOLD
Copywriting JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank GOLD
Art Direction JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank BRONZE
Interactive Website Google “JAM with Chrome” Ben Tricklebank SILVER
SXSW
Interactive Website Google “JAM with Chrome” Ben Tricklebank Interactive Music Award
FITC
Best Narrative JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank GOLD
London International Awards
Digital: Viral Take This Lollipop Jason Zada SILVER
Digital: Use of Social Media Take This Lollipop Jason Zada SILVER
Integrated Campaign Craftsman SCREW*D Matt Ogens & Grant Skinner BRONZE
Communication Arts Advertising Annual
Website JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank WINNER
Communication Arts
Experience Virgin America Erich Joiner, Ben Tricklebank Web Pick of the Day 11/14/12
Clouds Over Cuba Erich Joiner, Ben Tricklebank Web Pick of the Week 12/21/12
TheFWA
Sundance “Rectify” Tool Digital Site of the Day 05/01/13
Sundance “Rectify” Tool Digital Cutting Edge Site of the Week 03/25/13
JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Site of the Day 10/26/12
JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Cutting Edge Site of the Week 10/29/12
JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Mobile Of The Day 11/01/12
Experience Virgin America Erich Joiner, Ben Tricklebank Site of the Day 11/12/12
JAM with Chrome Ben Tricklebank Site Of The Week 11/19/12
JAM with Chrome Ben Tricklebank Cutting Edge Site of the Week 11/19/12
JAM with Chrome Ben Tricklebank Site Of The Month 12/12
Awwwards
Art Copy & Code Ben Tricklebank Site of the Day 4/21/13
Sundance “Rectify” Site of the Day 03/3/13
JAM with Chrome Ben Tricklebank Site of the Day 12/4/12
JAM with Chrome Ben Tricklebank Site of the Month 11/12
JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Site of the Day 11/5/12
D&AD
Digital Design/Websites JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Nomination
Webby Awards
Online Film and Video: Best Music Sigur Ros – Fjogur Piano Alma Har’el Nomination
Interactive Advertising and Media: Tourism and Leisure “Experience Virgin America” Erich Joiner, Ben Tricklebank Nomination
Websites: Best Visual Design – Aesthetic Google “JAM with Chrome” Ben Tricklebank Nomination
Interactive Advertising and Media: Retail Canadian Tire “One Yard” Alex Henry Nomination
Online Film and Video: Best Use of Interactive Video JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Nomination
Websites: Best Navigation/Structure JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Nomination
Websites: Best use of Video or Moving Image JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Nomination
Websites: Cultural Institutions JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Nomination
One Show Interactive
Social Media – Best use of Social Media / Facebook Sour Patch Kids Evan Silver, Tool Digital Finalist
Integrated Branded Campaign – 360 Paranorman “2BitBub” Tool Digital Finalist
Integrated Branding – Consumer Campaign Paranorman “2BitBub” Tool Digital Finalist
Craft – Animation/Motion Graphics Google “JAM with Chrome”  Ben Tricklebank Finalist
Online Films and Video – Public Service JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Finalist
Mobile – Public Service JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Finalist
User Experience Design – Information Architecture JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Finalist
Dallas Addy’s
TV – Campaign – Products Captain D’s 2012 Campaign Benjamin Weinstein GOLD
Los Angeles Addy’s
Outlets JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank Best in Show
Outlets JFK “Clouds Over Cuba” Erich Joiner, Ben Tricklebank GOLD
Single Platform Consumer Help I Have the Flu James Cooper BRONZE
]]> http://www.toolofna.com/blog/award-season-in-full-swing/feed/ 0 Tool receives seven nominations as One Show Interactive Awards announce finalists http://www.toolofna.com/blog/tool-receives-eight-nominations-as-one-show-interactive-awards-announce-finalists/ http://www.toolofna.com/blog/tool-receives-eight-nominations-as-one-show-interactive-awards-announce-finalists/#comments Tue, 16 Apr 2013 21:26:21 +0000 Tool http://www.toolofna.com/blog/?p=3568

JFK “Clouds Over Cuba”

Directors: Erich Joiner, Ben Tricklebank

Nominated for:

Online Films and Video – Public Service

Mobile – Public Service

User Experience Design – Information Architecture

 

Google “JAM with Chrome”

Interactive Director: Ben Tricklebank

Nominated for:

Craft – Animation/Motion Graphics

 

 

Paranorman “2BitBub”

Nominated for:

Integrated Branded Campaign – 360

Integrated Branding – Consumer Campaign

 

 

 

Sour Patch Kids

Director: Evan Silver

Nominated for:

Social Media – Best use of Social Media / Facebook

 

We would also like to congratulate James Cooper  for the following project.

 

Band-Aid “Magic Vision”

Interactive Director: James Cooper
Nominated for:
Mobile – Augmented Reality

 

]]> http://www.toolofna.com/blog/tool-receives-eight-nominations-as-one-show-interactive-awards-announce-finalists/feed/ 0 Erich Joiner and Robert Richardson’s recent work with RPA for Newport Beach Film Fest Creativity’s Pick of the Day http://www.toolofna.com/blog/erich-joiner-and-rpa-featured-in-creativity-mag/ http://www.toolofna.com/blog/erich-joiner-and-rpa-featured-in-creativity-mag/#comments Fri, 12 Apr 2013 20:36:37 +0000 Tool http://www.toolofna.com/blog/?p=3540  

Check out the latest collaboration from Directing Duo Erich Joiner and Robert Richardson, on Creativity’s Pick of the Day.

 

 

Read more at Fast Company, also featured in Creativity’s Top 5 of the Week and Adweek.

]]> http://www.toolofna.com/blog/erich-joiner-and-rpa-featured-in-creativity-mag/feed/ 0