Robert Richardson received his seventh Academy Award Nomination for Cinematography in the motion picture Hugo, which leads the Academy Awards with 11 nominations.

*Read about all of Richardson’s Oscar Nominations on the Academy Awards website.

Posted by: Tool
January 24, 2012 at 9:55 am

Matt Ogens’ short film ‘Fallen’ for Pocket Fest was displayed on the Jumbotron in Times Square on Tuesday, 11/29/11.

Posted by: Tool
December 1, 2011 at 11:00 am

Tool, the rapidly expanding digital and live-action US-based production company, and award-winning, UK-based production company Mustard are joining forces. In a newly inked reciprocal partnership, the London-based Mustard – which has a history of successful collaborations with US-based production companies and directors – will represent Tool’s ever-expanding roster in the UK and Amsterdam for commercials and digital projects, while Tool will play the same role for Mustard’s diverse set of directors in the US.

*Read the full Shots article.

*Read more about the partnership on Trust Collective.

Posted by: Tool
November 14, 2011 at 9:30 pm

4 interactive films shot by Sean Ehringer, Erich Joiner, Tom Routson, Geordie Stephens, Jason Zada—and contained in one single app—these interactive, live-action, short stories evolve storytelling in ways that have never been done before on the iPad.

Watch “Touching Stories” – iPad Demo + Behind The Scenes:

“Touching Stories” – iPad Demo + Behind The Scenes from Tool of North America on Vimeo.

Posted by: Dustin Callif
July 7, 2010 at 1:45 pm

Project Overview:

By touching, shaking and turning your iPad, you can navigate, unlock and reveal unexpected variations in each of these four “Touching Stories.” Shot by five different directors—and contained in one single app—these interactive, live-action, short stories evolve storytelling in ways that have never been done before on the iPad.

Watch The Making Of VIdeo:

Touching Stories – Behind The Scenes from Tool of North America on Vimeo.

Get all four interactive films for your iPad:

Touching

“All Ends, Ends All” by Erich Joiner + Jason Zada- You wake up in the back of a trunk. How did you get there? Find out in this interactive adventure. Shake your iPad to run from guys shooting at you. Dial different phone numbers in the interactive phone booth. Explore, interact and try to make sense of this bizarre story.

View Credits

“The Most Interesting Couple in Britain” by Geordie Stephens - A scene that plays out on a “local” theater stage featuring a married couple who have grown so comfortable and “bored” in their relationship they no longer have anything to say to each other. iPad interactions include menu options where you can view the inner monologue of Stanley, Maureen and “the dog.” And check out the “?” as they link to some unexpected and unusual web pages.

View Credits

“Triangle” by Tom Routson - A scene that plays out in a seedy hotel room but most of the action happens through the reflection in a TV screen. As the user you will be able to peel back more layers of the story by how you interact. Search out different elements in the motel room, such as the telephone and door placard to unlock hints, flashbacks and clues.

View Credits

“Sarah and Jerry” by Sean Ehringer – A playful take on a few characters in a house, but the twist is they have entered a zone where they are being controlled by the user. Touch the painting on the wall to hear what the portrait has to say, swipe left or right to see a Native American dancing in nothing but pasties or a mini horse dressed up for a rodeo. Think Truman Show, but you are the one pulling the strings.

View Credits

Brought To You By Tool of North America and Domani Studios

Posted by: Dustin Callif
June 28, 2010 at 8:20 am

The Creds:

Spot Title: “Jerry and Sarah”
Directed by Sean Ehringer
Launch Date: June 28, 2010

Created by Tool of North America + Domani Studios

Live Action & Digital Production Company: Tool of North America
Executive Producers: Brian Latt & Matt Bonin
Executive Producer Digital: Dustin Callif
DP: Richard Henkels
Production Designer: Janet Nelson
Live Action Producers: Lauren Bayer & Chad Forsch
Associate Digital Producer: Jesse Pugh

iPad Development: Domani Studios
Executive Creative Director: Jon Hills
Lead Developer: Micah Acinapura
Digital Producer: Robbie Tilton
Director of Production: Shawn Clarke

Editorial Company: Lost Planet
Editorial Producer: Bill Fortney
Editor: Victor Brown
Online Company (with location): Liquid Studios
Company 3 – Artist: Matt Turner

Talent:
Sarah- Dru Mouser
Jerry- Brandon Moynihan
Man- Pramod Kumar

Shoot Location: Los Angeles, CA

Back to “Touching Stories”

Posted by: Brian Latt
at 8:15 am

The Creds:

Spot Title: “Triangle”
Directed by Tom Routson

Launch Date: June 28, 2010

Created by Tool of North America + Domani Studios

Live Action & Digital Production Company: Tool of North America
Executive Producers: Brian Latt & Matt Bonin
Executive Producer Digital: Dustin Callif
DP: Bill Pope
Production Designer: Jeffrey Beecroft
Live Action Producers: Caroline Pham/Peter Sprouse
Associate Digital Producer: Jesse Pugh

iPad Development: Domani Studios
Executive Creative Director: Jon Hills
Lead Developer: Micah Acinapura
Digital Producer: Robbie Tilton
Director of Production: Shawn Clarke

Editorial Company: Lost Planet
Editorial Producer: Bill Fortney
Editor: Victor Brown
Online Company : Liquid Studios
Telecine:Technicolor
Artist: Stephen P. Arkle
Music Company: Yessian LA:
Executive Producer: Michael Yessian
Composer/Arranger: Andy Grush

Talent:
Woman- Natasha Blasick
Man- Paul Zies
Minister- Phillip Ward

Shoot Location: Los Angeles, CA

Back to “Touching Stories”

Posted by: Brian Latt
at 8:10 am

The Creds:

Spot Title: “The Most Interesting Couple in Britain”
Directed by Geordie Stephens

Launch Date: June 28, 2010

Created by Tool of North America + Domani Studios

Live Action & Digital Production Company: Tool of North America
Executive Producers: Brian Latt & Matt Bonin
Executive Producer Digital: Dustin Callif
DP: Flor Collins
Live Action Producer: Jeff Tanner
Live Action Production Supervisor: Kevin Clark
Associate Digital Producer: Jesse Pugh

iPad Development: Domani Studios
Executive Creative Director: Jon Hills
Lead Developer: Micah Acinapura
Digital Producer: Robbie Tilton
Director of Production: Shawn Clarke

Editorial Company: Lost Planet
Editorial Producer: Bill Fortney
Editor: Victor Brown
Online Company: Liquid Studios
Music Company: APM

Talent:
Danish Girl Scout- Greg Castle
Danish Girl Scout- Hal Rudnick
Danish Girl Scout- Rob Janas
Danish Girl Scout- Jordan Morris
Knight- Joel Bond
Maureen- Evan Arnold
Menu Girl- Jacqueline Smyth
Secretary- Lola Kelly
Stanley- Tom Konkle

Shoot Location: Los Angeles, CA

Back to “Touching Stories”

Posted by: Brian Latt
at 8:05 am

The Creds:

Spot Title: “All Ends, Ends All”
Directors: Erich Joiner & Jason Zada

Co-Written With Tim Immordino
Launch Date: June 28, 2010

Created by Tool of North America + Domani Studios

Live Action & Digital Production Company: Tool of North America
Executive Producers: Brian Latt & Matt Bonin
Executive Producer Digital: Dustin Callif
DP: Andrew Shulkind
Production Designer: Samantha Gore
Live Action Producer: Joby Ochsner
Live Action Production Supervisor: Brian Armstrong
Associate Digital Producer: Jesse Pugh

iPad Development: Domani Studios
Executive Creative Director: Jon Hills
Lead Developer: Micah Acinapura
Digital Producer: Robbie Tilton
Director of Production: Shawn Clarke

Editorial Company: Lost Planet
Editorial Producer: Bill Fortney
Editor: Victor Brown
Online Company: Liquid Studios
Company 3/Artist: Matt Turner
Music Company: APM

Talent:
Hero- Will Collyer
Cowboy- Wayne Baldwin
Gangster Boss- John Polce
Bosses Wife- Celia Diane
Women in Pool- Virginia Hey

Shoot Location: Los Angeles, CA

Back to “Touching Stories”

Posted by: Brian Latt
at 8:00 am

Geordie Stephens and Erich Joiner of bicoastal Tool of North America have directed several morbidly humorous spoof spots, via Goodness Mfg, which will be interspersed throughout the upcoming feature film Repo Men, and are currently being featured on the film’s promotional site: www.theunioncares.com. Repo Men is based off a novel by Eric Garcia and directed by Miguel Sapochnik via Universal Studios.

The film’s futuristic setting is a world so advanced that organs can be purchased on credit. The lead character Remy, is not only an owner of artificial organs, but a repo man for a company that makes them. Irony comes into play as Remy falls in danger of having his heart repossessed due to failed credit payments. The thrilling comedy features a booming cast including Jude Law, Forrest Whitaker and Liev Schreiber.

Stephens directed Thanks to the Union, Jack Soda Party, and Mattress, while Joiner took the baton for Didn’t Have to Happen, and Super Dry.

In Thanks to the Union, consumers of artificial organs dramatically recount the dreaded situations that led them to their life-saving purchase-much like modern day insurance spots.

In Mattress Warehouse, a man successfully makes a sale after pleasuring a customer on an open bed display.

Jack Soda comically exhibits a boy’s unrestrained hormones as he becomes excited by the image of a busty woman doused with soda.

In Super Dry Deodorant, a man is handcuffed to a chain and beaten to a pulp. Despite the blood and sweat that has permeated the rest of his body, Super Dry has kept his underarms dry.

Didn’t Have to Happen opens in a funeral home where an earnest man delivers a ‘told you so’ and remarks that had the deceased man purchased the Hemoglobin Filtermax II, he would have survived.

Posted by: Dustin Callif
February 8, 2010 at 8:30 pm

In between solving problems and making things happen at the Tool office, Office Manager/Aspiring Director, Chris Kaliszewski recently wrapped shooting of a short film entitled,

Posted by: Brian Latt
February 7, 2010 at 1:38 am


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