Jason Zada was featured in Ad Age and Creativity’s latest trend report exploring what it takes for brands to “do good Facebook.” Read more on Digital – Advertising Age >
Director J.J. Adler, agency john st Toronto, and Tool with Radke Films collaborated on a series of promo videos featured on the newly launched Granny Call Center.
The Richards Group released Bridgestone’s ad teaser in advance of Super Bowl XLVI.
Read more about Bridgestone’s Ad Campaign on Adweek.
Robert Richardson received his seventh Academy Award Nomination for Cinematography in the motion picture Hugo, which leads the Academy Awards with 11 nominations.
*Read about all of Richardson’s Oscar Nominations on the Academy Awards website.
Erich Joiner & Butler, Shine, Stern & Partners: Epic two-minute cinema ad springs from six words written by a fan of the auto brand.
Read more about the Top Spot of the Week on SHOOTonline.
Read more about the Mini cinema ad on Adweek.
Directors
Award-winning director Tom Routson is returning to Tool after a one-year stint at Moxie. Routson has directed a slew of wildly popular and acclaimed advertising campaigns, including Budweiser and Got Milk?, to name a few. His commercial work has garnered hardware at Cannes, Clio, and AICP shows, and is included in the permanent collection of New York’s Museum of Modern Art. Prior to joining the production world, Routson worked on the agency side of the business as a creative director at Goodby Silverstein and Partners.
Jason Zada’s “Take This Lollipop” ranks on the list of AdFreak’s Top 50 Stories of 2011.
*Read more about the 50 most-read stories in 2011 on Adweek.
*Read the full story about “Take This Lollipop” here.
*View the Case Study Video.
Geordie Stephens’ Help Remedies “Help I Can’t Sleep” campaign tops the list of ‘30 Freakiest Ads of 2011.’
*Read more about the year’s craziest spots in Adweek.
Matt Ogens’ short film ‘Fallen’ for Pocket Fest was displayed on the Jumbotron in Times Square on Tuesday, 11/29/11.
‘Take This Lollipop’ is an interactive, live action Facebook Connect experience.
Facebook’s Fastest Growing App Is Take This Lollipop.
Check out all the press below for the full scoop:
Read – Take This Lollipop Featured On Cover of Most Contagious 2011.
Mysterious Site Creates a Horror Movie, Starring You | NY Times.
Interactive video turns Facebook fears into 2 minutes of horror | CNN.
Anti-Social Media: “Take This Lollipop” Is Your Facebook Profile Through A Psychopath’s Eyes | Fast Company.
How Jason Zada Created Facebook’s Scariest Viral Sensation: TakeThisLollipop.com | Adage.
Tool Takes the Lollipop | Shots.
‘Take This Lollipop’ And Get Your Very Own Creepy Facebook Stalker | Forbes.
‘Take This Lollipop’ Gives You a Lovely Facebook Stalker | Adweek.
Take This Lollipop: creepy site offers warning about giving away personal info on Facebook | Slate.
INTERVIEW | Jason Zada, The Director Behind That Creepy “Take This Lollipop” Website | Indie Wire.
“Craftsman “Screw’d” is a new project with Live Action Director Matt Ogens and Interactive Director Grant Skinner, produced by Tool and Y&R Chicago.
*Check out the Craftsman Screw*d website.
*See the full episode of Jimmy Kimmel live! that aired on 9/27/11 here.
Directors
*Read why Adweek chose Matt Ogens’ Mitsubishi Commercial as the Ad of the Day on Monday, October 10, 2011.
*Read more about the Mitsubishi commercial as the featured Pick of the Day on Creativity.
*Behind the Work: Welcome to the New Normal.
*Check out all three spots produced by Tool & 180 LA here.
Directors
Evan Silver won a Gold for his 2010 MTV Movie Awards On-Air Promo “The Hurt Locker / Justin Bieber” in the category Program Promotion and Tune-In: TV Spot (Single Promo) for Single Program.
*View all the CTAM Mark Awards Winners.
Read what Sean Ehringer thinks about psychology in advertising as a contributor in the Shots article.
Kohl’s “Just Another Day at the Office for Jennifer Lopez” debuted at #1 on the Ad Age Viral Video Chart with over 2 million hits!
Read more about Kohl’s campaign as featured on Creativity.
Check out Director Erich Joiner’s entire campaign featuring both Jennifer Lopez & Mark Anthony here.
Directors
Read more about the National Geographic: King Tut campaign as featured on Adweek and Creativity.
Check out Director J.J. Adler’s entire campaign here.
In a new online reality show, Craftsman is searching for people that lack any handyman skills, but who must be willing to take on challenges while seeking DIY (Do it Yourself) knowledge. The twist is that the star of the show receives tweets from an online audience in order to help him survive in the wild, all while streaming live. The first live drop debuts today!
For background on the show, check out the teaser below:
This is a new co-directing project between Live Action Director Matt Ogens and Interactive Director Grant Skinner, produced by Tool and Y&R Chicago.
Read about the new project in The New York Times or on Tube Filter.
Read more about the ‘People For Good’ campaign as featured on Creativity.
Check out the entire campaign here.
Directors
Tool is thrilled to announce the signing of commercial, film and music video director James Brown, formerly of Smuggler/Stink. With a broad range, experience shooting around the world, and work characterized by an expansive and refreshing variety of pulse-pounding, eye-catching, and utterly memorable visual techniques, Brown is a unique talent who considerably bolsters Tool’s already impressive directing roster.
As a commercials director, Brown has established lasting creative relationships with brands such as PlayStation, Nike, adidas and Microsoft, among others. He has also shot work for Eurostar, Vodafone, eBay, Guinness, FIFA, Rolling Rock, Coca-Cola, and MasterCard. He has shepherded numerous celebrities through high-profile projects, including Eva Mendes, Andy Richter, Michael Fassbender, Ronaldinho and Wayne Rooney.
Brown’s film work includes the interactive short Dark Ride with Norman Reedus (Boondock Saints); a half hour comedy, One Wedding and a Funeral; and two LA International Short Film Fest-featured shorts, Stuck in Traffic and An African Dream. Brown’s resume in the music video world includes videos for Faithless, Tori Amos, The Spice Girls, Finley Quaye and Apollo 400, among others.
“James is a creative visionary,” noted Tool EP Brian Latt. “I love his brand of filmmaking. He has a gift for creating a powerful visual narrative and bringing an emotional intensity to the story.”
His commercial and music video work has been nominated and won awards worldwide and has been featured at film festivals. Brown’s work has been recognized by the U.N., the Guggenheim Museum, the Webbys, Cannes, Clios, Andys, New York Festival, Epica, International Food & Beverage, Australasia, First Boards, Music Week CADS, and One Show awards.
Prior to taking up the director’s chair, Brown was a film editor at VTR in London. He also spent time as a photojournalist for the Japan Times, an experience that nourishes his work to this day. Alongside developing his photographic eye, Brown worked as a screenwriter in Tokyo before expanding his narrative range by completing a novel while traveling through Thailand.
Read more about Mr. Brown in the Creativity article.
Directors
On the heels of their FWA SOTD for the WebGL based HelloRacer, interactive directing team HelloEnjoy have put together this handy guide on the pros and cons of Unity3D and WebGL. Enjoy!
Directors
Based on the strength of his Shots-featured 2010 work—Bud Light “Clothing Drive” and Newport Beach Film Festival “Drama” — Erich scores well into Shots’ top-20 league for commercial directors as the 8th seed. Check out the rankings here.
Read more about Erich in his Shots’ Source contributor feature.
Directors
DP Shane Hurlbut gives a behind-the-scenes look into some of the technical aspects of Zada’s 9-camera shoot for Sapient Nitro’s Yahoo! Sport interactive game: “Penalty Shootout.”
Credits: Shane Hurlbut, ASC of Hurlbut Visuals
See the work.
Since most consumers could benefit from learning a thing or two about insurance, RPA brought in Tool to design, shoot and create the web presence for University of Farmers, a sort of higher learning institution that brings the crazy mishaps of the real world right into the classroom. Take “Auto Shop,” for example, if you answer the questions on the quiz right, you’re good to go, but if you answer the questions wrong, you’ll see just how fast your car could get jacked. But, hey, at least you’ll have learned something valuable in the process.
Tool Director Jason Zada shot all the live-action and worked with our team to oversee the entire production—from the live-action shoot and post-production to the banner development.
View the web experience on the FWA website.
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