Tool of North America Blog

Read more about it on the ANDY awards site.

Interactive director Benjamin Tricklbank and Google won the Interactive Music award at this year’s SXSW for “Jam With Chrome”. Read more about it on Contagious and the SXSW awards site.

 
We’re excited to announce that we are featured in Creativity’s Top Production Company A-List. (Tool is one of just nine production companies to have been selected for the A-list for each of the last four years). See the 16 companies that made it onto Creativity’s 2012 Top Production Company A-List.

 
Two of our projects are nominated for the SXSW Interactive People’s Choice Award 2013.
Vote for your favorite website below:
 

Clouds Over Cuba
Co-Directors: Ben Tricklebank & Erich Joiner
- VOTE HERE -
 

JAM with Chrome
Interactive Director: Ben Tricklebank
- VOTE HERE -
 
Voting finishes on February 17th 2013.
The winner of the 2013 People’s Choice Award will be announced Tuesday evening, March 12 at the SXSW Interactive Awards Ceremony Presented by Bloomfire.

Gildan “The Getaway”
Director: Erich Joiner
Agency: Devito/Verdi
TV :30 – National Spot
 
Read more about the Gildan campaign on The New York Times, Creativity & Adweek.
 

Under Armour”Out-Ray” Ray Lewis
Director: James Brown & Jason Nickel
Agency: Tight Shirt Productions
Interactive Booth at the Mercedes-Benz Superdome in New Orleans, Louisiana.
 
Super Bowl goers had a chance to have a verbal throwdown with NFL All-Pro and motivational speech master Ray Lewis. There will be an interactive booth where participants will be able to video record their responses to see who can perform the best motivational chant.
 
The interactive project launched in October of last year. Here’s a link to the site: outrayray.ua.com
Read more about the project as featured on Creativity, Sports Biz USA, FanFeeder, & Complex.
 

Napa “Can of Know How – Big Can”
Director: Benjamin Weinstein
Agency: Publicis – NY
TV :30 – National Spot – Post-Game
 

Hyundai
Director: Benjamin Weinstein (Co-Production with Steam Films)
Agency: Innocean Worldwide
TV :60 Spot – Canadian Market
 
Read more about the commercial on Fast Company.
 

H-E-B “Texas Myths”
Director: Tom Routson
Agency: The Richards Group
TV :60 Spot – Texas Market
 
Read more about the spot on SHOOTonline.
 

Reebok “Crossfit”
Director: James Brown (via Spy Films)
Agency: Exacto
TV :60 Spot – Pre-Game Show – Canadian Market
 

 
1. Clouds Over Cuba
Category: Educational Resource
Director: Erich Joiner & Ben Tricklebank
Visit the website >
 
2. JAM with Chrome
Category: Music
Interactive Director: Ben Tricklebank
Visit the website >
 
*We also want to congratulate Grant Skinner for his Atari Arcade project which is a finalist in the Amusement category.
 
The winners in each category will be revealed at the 16th Annual SXSW Interactive Awards Ceremony on Tuesday evening, March 12 at the Hilton Austin Downtown.
 

View all the 2013 SxSW Interactive Awards Finalists here >

Awwwards.com has nominated two of our projects to be candidates for the Site of the Year Users’ Choice award.
 
This award recognizes the best website of the year and you could win one of 20 copies of the book “Awwwards: the best 365 websites around the world” just for voting.
 
Choose your favorite nominees by clicking on the “Like” button on the nomination site.
 

Clouds Over Cuba
Co-Directors: Ben Tricklebank & Erich Joiner
- VOTE HERE -
 

JAM with Chrome
Interactive Director: Ben Tricklebank
- VOTE HERE -
 
Voting finishes this Sunday, January 20th 2013.

 
Newly signed interactive director James Cooper is launching his first project with Tool, a Facebook app for healthcare products outfit Help Remedies. Cooper conceived the project and worked with Tool’s in-house digital team to execute the FB app.
 
Just in time for the sniffly season, the app analyzes your FB friends to determine which ones you should avoid for the Flu season. Read more about the app as featured on AdWeek, PSFK, Adage as the Pick of the Day, and on Creativity’s Top 5 of the week.

 
Creativity featured two of our projects in ”The Year’s Most Creative Advertisers” including Google ‘JAM with Chrome’ as well as Samsung “Beckham plays Beethoven’s Ode To Joy.”
 
Watch the video featuring both projects on Creativity Online.