Take This Lollipop
Award: GOLD PENCIL
Director: Jason Zada
Interactive Director: Jason Nickel
Category: Interactive Advertising: Self Promotion

Take This Lollipop
Award: GOLD PENCIL
Director: Jason Zada
Interactive Director: Jason Nickel
Category: Best Use of Social Media

SCREW*D
Award: BRONZE PENCIL
Client: Craftsman
Director: Matt Ogens
Interactive Director: Grant Skinner
Category: Websites: Social Networks/Community

View all the winners announced at the One Show Awards.

1. SCREW*D — WINNER
Client: Craftsman
Director: Matt Ogens
Interactive Director: Grant Skinner
Category: Design

2.”Welcome to the New Normal” – FINALIST
Client: Mitsubishi
Director: Matt Ogens
Category: Alternative Media

View the full list of winners, which were announced in each category at the AICE Awards Awards on Thursday, May 10th.

1. Dream Recommender Campaign
Award: SILVER CUBE
Client: Help Remedies
Director: Geordie Stephens
Category: Online Content Innovation

2. The Best Test Drive Ever. Period.
Award: SILVER CUBE
Director: Erich Joiner
Category: Integrated

3. Take This Lollipop
Award: SILVER CUBE
Director: Jason Zada
Interactive Director: Jason Nickel
Category: Online Content Innovation

4. SCREW*D
Award: BRONZE CUBE
Client: Craftsman
Category: Integrated
Director: Matt Ogens
Interactive Director: Grant Skinner

View the full list of winners, which were announced in each category at the 91st ADC Awards awards Ceremony on Tuesday evening, May 8th.

Take This Lollipop
Award: EMMY Nomination
Director: Jason Zada
Interactive Director: Jason Nickel
Category: New Approaches

See all the nominations announced for the 39th Annual Daytime Entertainment
Emmy Awards.

1. Help Remedies “Picture”
Director: Geordie Stephens
Category: Low Budget

2. Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Cateogry: Integrated Campaign

3. Craftsman SCREW*D
Director: Matt Ogens
Interactive Director: Grant Skinner
Category: Social

4. Mentos “Spider Swiper” iOS Game App
Interactive Director: Graeme Devine
Cateogry: Mobile

5. Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Cateogry: Website/Microsite

6. Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Cateogry: Cause Marketing

7. Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Cateogry: Social

*Visit the AICP SHOW & NEXT AWARDS MICROSITE to view all the finalists.

*Read more about the Mitsubishi commercial as the featured Pick of the Day on Creativity.

*View another Mitsubishi “Temp Drive” video from the 180LA campaign here.

1. Sign up to vote by logging-in using Twitter, Facebook, or Google.
2. Click on the direct links below and vote for our director nominations in each category.
3. Click on each thumbnail to cast you vote and see the results.
4. Please vote by April 26, 2012.

NOMINEES

Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Click HERE to vote for this Nomination in the Interactive Advertising: Viral Marketing category.

American Heart Association “Hands Only CPR”
Click HERE to vote for this Nomination in the Websites: Best Use of Animation or Motion Graphics category.

Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Click HERE to vote for this Nomination in the Interactive Advertising: Online Guerrilla & Innovation category.

Help Remedies
Director: Geordie Stephens
Click HERE to vote for this Nomination in the Websites: Pharmaceuticals category.

Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Click HERE to vote for this Nomination in the Online Film & Video: Experimental & Weird category.

Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Click HERE to vote for this Nomination in the Online Film & Video: Viral category.

OFFICIAL HONOREES

Honda Good Reasons
Director: Evan Silver
Category: Interactive Advertising: Online Campaigns

Honda Good Reasons
Director: Evan Silver
Category: Interactive Advertising: Best Copywriting

Craftsman SCREW*D
Director: Matt Ogens
Interactive Director: Grant Skinner
Category: Interactive Advertising: Branded Content

Ellie Goulding “Lights”
Category: Websites: Best Use of Animation or Motion Graphics

*Watch The 16th Annual Webby Awards live in HD on May 21, 2012.

Take This Lollipop
Categories: BEST OF SHOW & Experimental
Director: Jason Zada
Interactive Director: Jason Nickel
View the website here >

SCREW*D
Category: Business
Director: Matt Ogens
Interactive Director: Grant Skinner
View the website here >

Ellie Goulding “Lights”
Category: Motion Graphics
View the website here >

View the full list of winners, which were announced in each category at the 15th Annual SXSW Interactive Awards Ceremony on Tuesday evening, March 13th.

Read more about the SXSW Interactive Awards as featured on Creativity & Contagious.

Read the article featuring two of Tool’s projects in the 2012 Communication Arts Interactive Annual.

View the Experimental/Virtual Community Winner “Take This Lollipop,” directed by
Jason Zada.

View the Advertising Winner “Honda: Good Reasons,” directed by Evan Silver.

Robert Richardson received the Academy Award for Best Cinematography for Martin Scorsese’s 3-D film Hugo at last night’s 84th annual Academy Awards.

*Read more about Richardson’s Oscar win here.

Read more about Tool here – Creativity’s Top Production Company A -List 2011.
See the 15+ companies that made it onto Creativity’s Top Production Company A-List 2011 here.

Read more about Director Erich Joiner’s ad on Time Magazine.

Robert Richardson received his seventh Academy Award Nomination for Cinematography in the motion picture for Hugo, which leads the Academy Awards with 11 nominations.

*Read about all of Richardson’s Oscar Nominations on the Academy Awards website.

1. Take This Lollipop – Category: Experimental – Director: Jason Zada -
View the website here >

2. Ellie Goulding “Lights” – Category: Motion Graphics – Interactive Director: HelloEnjoy – View the website here >

3. Screw*D – Category: Business – Director: Matt Ogens – View the website here >

The winners in each category will be revealed at the 15th Annual SXSW Interactive Awards Ceremony on Tuesday evening, March 13 at the Hilton Austin Downtown.

View all the SXSW Interactive Awards Finalists here >

*Read more about the feature in the Communication Arts January/Febuary 2012 Annual.

Jason Zada’s “Take This Lollipop” ranks on the list of AdFreak’s Top 50 Stories of 2011.

*Read more about the 50 most-read stories in 2011 on Adweek.

*Read the full story about “Take This Lollipop” here.

*View the Case Study Video.

Geordie Stephens’ Help Remedies “Help I Can’t Sleep” campaign tops the list of ‘30 Freakiest Ads of 2011.’

*Read more about the year’s craziest spots in Adweek.

*Read why Adweek chose Matt Ogens’ Mitsubishi Commercial as the Ad of the Day on Monday, October 10, 2011.

*Read more about the Mitsubishi commercial as the featured Pick of the Day on Creativity.

*Behind the Work: Welcome to the New Normal.

*Check out all three spots produced by Tool & 180 LA here.

Evan Silver won a Gold for his 2010 MTV Movie Awards On-Air Promo “The Hurt Locker / Justin Bieber” in the category Program Promotion and Tune-In: TV Spot (Single Promo) for Single Program.

*View all the CTAM Mark Awards Winners.

The AICP Digital chapter discusses the new responsibilities – and possibilities – of creative sourcing and production in today’s world.

Speakers:
Dustin Callif, Executive Producer, Digital, Tool North America
Justin Booth-Clibborn, President, Executive Producer, PSYOP
Vic Palumbo, Executive Vice-President, Director of Integrated Production, Deutsch
Heath Rudduck, Chief Creative Officer, Campbell Mithun

Watch the video on the Cannes Lions International Festival of Creativity website.

On the heels of their FWA SOTD for the WebGL based HelloRacer, interactive directing team HelloEnjoy have put together this handy guide on the pros and cons of Unity3D and WebGL. Enjoy!

1. Sign up to vote by logging-in using your Facebook profile.
2. Click on the direct links below and vote for our director nominations in each category.
3. Click CAST MY VOTE and see the results.
4. Please vote by April 28, 2011.

Touching Stories
Click HERE to vote for this Nomination.

The Last Advertising Agency on Earth
Click HERE to vote for this Nomination.

University of Farmers
Click HERE to vote for this Nomination.

the ONION “Soccer Officially Announces It Is Gay”
Click HERE to vote for this Nomination.

the ONION “Police Slog Through 40,000 Insipid Party Pics To Find Cause Of Dorm Fire”
Click HERE to vote for this Nomination.

the ONION Humor Category
Click HERE to vote for this Nomination.

the ONION Best Copy / Writing Category
Click HERE to vote for this Nomination.

Since we all love to “know the score,” Shots has created a top-20 league for both production companies and directors. The rankings are based on a simple point system. Check out how, in the most recent tally, Tool scored in the top ten.

Read the Shots Article.

Since most consumers could benefit from learning a thing or two about insurance, RPA brought in Tool to design, shoot and create the web presence for University of Farmers, a sort of higher learning institution that brings the crazy mishaps of the real world right into the classroom. Take “Auto Shop,” for example, if you answer the questions on the quiz right, you’re good to go, but if you answer the questions wrong, you’ll see just how fast your car could get jacked. But, hey, at least you’ll have learned something valuable in the process.

Tool Director Jason Zada shot all the live-action and worked with our team to oversee the entire production—from the live-action shoot and post-production to the banner development.

View the web experience on the FWA website.

Creativity Online once again selects Tool for inclusion into their Special Report: Top Production Companies of 2010.

In 2009, Tool quickly transformed from traditional spots shop to a tech-driven, multimedia player, thanks to the addition of digital pros like Carlos Ulloa and Grant Skinner. The benefits of the change were obvious in its 2010 reel, which included Droga5’s innovative online game of Keepie Uppie for Puma, which challenged users to keep Maradona in an endless round of kickups, directed/developed by Skinner; the Touching Stories iPad app, which showed off the storytelling possibilities of the device with four interactive tales directed by Geordie Stephens, Erich Joiner, Jason Zada, Sean Ehringer and Tom Routson and Leo Burnett’s “David on Demand” social media experiment. And although Tool is now top of mind when it comes to digital creativity, spots clearly are still a strongsuit. Highlights include “Clothing Drive,” DDB Chicago’s follow-up to “Swear Jar” and RPA’s artsy pair of promos for The Newport Beach Film Festival, directed by Erich Joiner, and sweat pants drama for Tide-to-Go (“Give Up Pants”) out of Saatchi, New York. And it looks like more interesting things are to come, with new additions to the Tool kit: former Crispin talent Matt Bonin came on board as executive producer, while the creative talents from The Onion signed on to the roster.