Tool of North America Blog



See the rest of the winners here>>
Art Copy & Code Trailer is FWA‘s Site of the Day! Congratulations to Google Advertising Arts, 72andSunny and Ben Tricklebank.
Visit FWA Here>>
Tool comes away with three Webby’s and a People’s Voice Award. Congratulations to Directors Ben Tricklebank and Erich Joiner for their wins with “Clouds Over Cuba” and “Experience Virgin America”. Further congrats to Alma Ha’rel for her win with Sigur Ros’ “Fjogur Piano”.


Thanks for your votes!
Congratulations to Ben Tricklebank, Erich Joiner, and The Martin Agency for an impressive win at the CLIO Awards.
Clouds Over Cuba - Category: Best Film – Online Campaign – GOLD
View all the 2013 Clio Film winners here >

Tool is pleased to announce the addition of Danielle Peretz as its newest EP. An award-winning professional with many years of creative, business and management experience, Peretz has led teams around the world on an impressive variety of projects in the advertising, film, and music worlds.
Read more at Creativity
This season’s been a busy one. With 32 Awards and 16 more nominations, here is the complete rundown thus far…
| ANDY’S | |||
| Web Film | JFK “Clouds Over Cuba” | Ben Tricklebank, Erich Joiner | GOLD |
| Entertainment | ParaNorman | SILVER | |
| ADC Awards | |||
| Interactive Website | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | GOLD |
| Copywriting | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | GOLD |
| Art Direction | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | BRONZE |
| Interactive Website | Google “JAM with Chrome” | Ben Tricklebank | SILVER |
| SXSW | |||
| Interactive Website | Google “JAM with Chrome” | Ben Tricklebank | Interactive Music Award |
| FITC | |||
| Best Narrative | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | GOLD |
| London International Awards | |||
| Digital: Viral | Take This Lollipop | Jason Zada | SILVER |
| Digital: Use of Social Media | Take This Lollipop | Jason Zada | SILVER |
| Integrated Campaign | Craftsman SCREW*D | Matt Ogens & Grant Skinner | BRONZE |
| Communication Arts Advertising Annual | |||
| Website | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | WINNER |
| Communication Arts | |||
| Experience Virgin America | Erich Joiner, Ben Tricklebank | Web Pick of the Day 11/14/12 | |
| Clouds Over Cuba | Erich Joiner, Ben Tricklebank | Web Pick of the Week 12/21/12 | |
| TheFWA | |||
| Sundance “Rectify” | Tool Digital | Site of the Day 05/01/13 | |
| Sundance “Rectify” | Tool Digital | Cutting Edge Site of the Week 03/25/13 | |
| JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Site of the Day 10/26/12 | |
| JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Cutting Edge Site of the Week 10/29/12 | |
| JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Mobile Of The Day 11/01/12 | |
| Experience Virgin America | Erich Joiner, Ben Tricklebank | Site of the Day 11/12/12 | |
| JAM with Chrome | Ben Tricklebank | Site Of The Week 11/19/12 | |
| JAM with Chrome | Ben Tricklebank | Cutting Edge Site of the Week 11/19/12 | |
| JAM with Chrome | Ben Tricklebank | Site Of The Month 12/12 | |
| Awwwards | |||
| Art Copy & Code | Ben Tricklebank | Site of the Day 4/21/13 | |
| Sundance “Rectify” | Site of the Day 03/3/13 | ||
| JAM with Chrome | Ben Tricklebank | Site of the Day 12/4/12 | |
| JAM with Chrome | Ben Tricklebank | Site of the Month 11/12 | |
| JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Site of the Day 11/5/12 | |
| D&AD | |||
| Digital Design/Websites | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Nomination |
| Webby Awards | |||
| Online Film and Video: Best Music | Sigur Ros – Fjogur Piano | Alma Har’el | Nomination |
| Interactive Advertising and Media: Tourism and Leisure | “Experience Virgin America” | Erich Joiner, Ben Tricklebank | Nomination |
| Websites: Best Visual Design – Aesthetic | Google “JAM with Chrome” | Ben Tricklebank | Nomination |
| Interactive Advertising and Media: Retail | Canadian Tire “One Yard” | Alex Henry | Nomination |
| Online Film and Video: Best Use of Interactive Video | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Nomination |
| Websites: Best Navigation/Structure | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Nomination |
| Websites: Best use of Video or Moving Image | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Nomination |
| Websites: Cultural Institutions | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Nomination |
| One Show Interactive | |||
| Social Media – Best use of Social Media / Facebook | Sour Patch Kids | Evan Silver, Tool Digital | Finalist |
| Integrated Branded Campaign – 360 | Paranorman “2BitBub” | Tool Digital | Finalist |
| Integrated Branding – Consumer Campaign | Paranorman “2BitBub” | Tool Digital | Finalist |
| Craft – Animation/Motion Graphics | Google “JAM with Chrome” | Ben Tricklebank | Finalist |
| Online Films and Video – Public Service | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Finalist |
| Mobile – Public Service | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Finalist |
| User Experience Design – Information Architecture | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Finalist |
| Dallas Addy’s | |||
| TV – Campaign – Products | Captain D’s 2012 Campaign | Benjamin Weinstein | GOLD |
| Los Angeles Addy’s | |||
| Outlets | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | Best in Show |
| Outlets | JFK “Clouds Over Cuba” | Erich Joiner, Ben Tricklebank | GOLD |
| Single Platform Consumer | Help I Have the Flu | James Cooper | BRONZE |

JFK “Clouds Over Cuba”
Directors: Erich Joiner, Ben Tricklebank
Nominated for:
Online Films and Video – Public Service
Mobile – Public Service
User Experience Design – Information Architecture

Google “JAM with Chrome”
Interactive Director: Ben Tricklebank
Nominated for:
Craft – Animation/Motion Graphics

Paranorman “2BitBub”
Nominated for:
Integrated Branded Campaign – 360
Integrated Branding – Consumer Campaign

Sour Patch Kids
Director: Evan Silver
Nominated for:
Social Media – Best use of Social Media / Facebook
We would also like to congratulate James Cooper for the following project.

Band-Aid “Magic Vision”
April 12, 2013
Erich Joiner and Robert Richardson’s recent work with RPA for Newport Beach Film Fest Creativity’s Pick of the Day
Check out the latest collaboration from Directing Duo Erich Joiner and Robert Richardson, on Creativity’s Pick of the Day.
Read more at Fast Company, also featured in Creativity’s Top 5 of the Week and Adweek.






