Take This Lollipop
Award: GOLD PENCIL
Director: Jason Zada
Interactive Director: Jason Nickel
Category: Interactive Advertising: Self Promotion

Take This Lollipop
Award: GOLD PENCIL
Director: Jason Zada
Interactive Director: Jason Nickel
Category: Best Use of Social Media

SCREW*D
Award: BRONZE PENCIL
Client: Craftsman
Director: Matt Ogens
Interactive Director: Grant Skinner
Category: Websites: Social Networks/Community

View all the winners announced at the One Show Awards.

1. SCREW*D — WINNER
Client: Craftsman
Director: Matt Ogens
Interactive Director: Grant Skinner
Category: Design

2.”Welcome to the New Normal” – FINALIST
Client: Mitsubishi
Director: Matt Ogens
Category: Alternative Media

View the full list of winners, which were announced in each category at the AICE Awards Awards on Thursday, May 10th.

1. Dream Recommender Campaign
Award: SILVER CUBE
Client: Help Remedies
Director: Geordie Stephens
Category: Online Content Innovation

2. The Best Test Drive Ever. Period.
Award: SILVER CUBE
Director: Erich Joiner
Category: Integrated

3. Take This Lollipop
Award: SILVER CUBE
Director: Jason Zada
Interactive Director: Jason Nickel
Category: Online Content Innovation

4. SCREW*D
Award: BRONZE CUBE
Client: Craftsman
Category: Integrated
Director: Matt Ogens
Interactive Director: Grant Skinner

View the full list of winners, which were announced in each category at the 91st ADC Awards awards Ceremony on Tuesday evening, May 8th.

Take This Lollipop
Award: EMMY Nomination
Director: Jason Zada
Interactive Director: Jason Nickel
Category: New Approaches

See all the nominations announced for the 39th Annual Daytime Entertainment
Emmy Awards.

1. Help Remedies “Picture”
Director: Geordie Stephens
Category: Low Budget

2. Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Cateogry: Integrated Campaign

3. Craftsman SCREW*D
Director: Matt Ogens
Interactive Director: Grant Skinner
Category: Social

4. Mentos “Spider Swiper” iOS Game App
Interactive Director: Graeme Devine
Cateogry: Mobile

5. Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Cateogry: Website/Microsite

6. Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Cateogry: Cause Marketing

7. Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Cateogry: Social

*Visit the AICP SHOW & NEXT AWARDS MICROSITE to view all the finalists.

*Read more about the Mitsubishi commercial as the featured Pick of the Day on Creativity.

*View another Mitsubishi “Temp Drive” video from the 180LA campaign here.

1. Sign up to vote by logging-in using Twitter, Facebook, or Google.
2. Click on the direct links below and vote for our director nominations in each category.
3. Click on each thumbnail to cast you vote and see the results.
4. Please vote by April 26, 2012.

NOMINEES

Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Click HERE to vote for this Nomination in the Interactive Advertising: Viral Marketing category.

American Heart Association “Hands Only CPR”
Click HERE to vote for this Nomination in the Websites: Best Use of Animation or Motion Graphics category.

Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Click HERE to vote for this Nomination in the Interactive Advertising: Online Guerrilla & Innovation category.

Help Remedies
Director: Geordie Stephens
Click HERE to vote for this Nomination in the Websites: Pharmaceuticals category.

Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Click HERE to vote for this Nomination in the Online Film & Video: Experimental & Weird category.

Take This Lollipop
Director: Jason Zada
Interactive Director: Jason Nickel
Click HERE to vote for this Nomination in the Online Film & Video: Viral category.

OFFICIAL HONOREES

Honda Good Reasons
Director: Evan Silver
Category: Interactive Advertising: Online Campaigns

Honda Good Reasons
Director: Evan Silver
Category: Interactive Advertising: Best Copywriting

Craftsman SCREW*D
Director: Matt Ogens
Interactive Director: Grant Skinner
Category: Interactive Advertising: Branded Content

Ellie Goulding “Lights”
Category: Websites: Best Use of Animation or Motion Graphics

*Watch The 16th Annual Webby Awards live in HD on May 21, 2012.

Nokia “Nagging Suspicion” reached the top 10 on the Ad Age Viral Video Chart.

Check out Director Geordie Stephens’ Nokia “Smartphone Beta Test” campaign here.

Take This Lollipop
Categories: BEST OF SHOW & Experimental
Director: Jason Zada
Interactive Director: Jason Nickel
View the website here >

SCREW*D
Category: Business
Director: Matt Ogens
Interactive Director: Grant Skinner
View the website here >

Ellie Goulding “Lights”
Category: Motion Graphics
View the website here >

View the full list of winners, which were announced in each category at the 15th Annual SXSW Interactive Awards Ceremony on Tuesday evening, March 13th.

Read more about the SXSW Interactive Awards as featured on Creativity & Contagious.

Read the article featuring two of Tool’s projects in the 2012 Communication Arts Interactive Annual.

View the Experimental/Virtual Community Winner “Take This Lollipop,” directed by
Jason Zada.

View the Advertising Winner “Honda: Good Reasons,” directed by Evan Silver.

Robert Richardson received the Academy Award for Best Cinematography for Martin Scorsese’s 3-D film Hugo at last night’s 84th annual Academy Awards.

*Read more about Richardson’s Oscar win here.

Read more about Tool here – Creativity’s Top Production Company A -List 2011.
See the 15+ companies that made it onto Creativity’s Top Production Company A-List 2011 here.

Read more about Director Erich Joiner’s ad on Time Magazine.

Listen to a one hour interview with Robert Richardson here >

More on Adweek.

The Richards Group released Bridgestone’s Ad Teaser for Super Bowl XLVI, which ranked on the Top Ten Ad Age Viral Video Chart.

Read more about Bridgestone’s Ad Campaign on Adweek.

Jason Zada was featured in Ad Age and Creativity’s latest trend report exploring what it takes for brands to “do good Facebook.” Read more on Digital – Advertising Age >

Director J.J. Adler, agency john st Toronto, and Tool with Radke Films collaborated on a series of promo videos featured on the newly launched Granny Call Center.

Robert Richardson received his seventh Academy Award Nomination for Cinematography in the motion picture for Hugo, which leads the Academy Awards with 11 nominations.

*Read about all of Richardson’s Oscar Nominations on the Academy Awards website.

1. Take This Lollipop – Category: Experimental – Director: Jason Zada -
View the website here >

2. Ellie Goulding “Lights” – Category: Motion Graphics – Interactive Director: HelloEnjoy – View the website here >

3. Screw*D – Category: Business – Director: Matt Ogens – View the website here >

The winners in each category will be revealed at the 15th Annual SXSW Interactive Awards Ceremony on Tuesday evening, March 13 at the Hilton Austin Downtown.

View all the SXSW Interactive Awards Finalists here >

Erich Joiner & Butler, Shine, Stern & Partners: Epic two-minute cinema ad springs from six words written by a fan of the auto brand.

Read more about the Top Spot of the Week on SHOOTonline.

Read more about the Mini cinema ad on Adweek.

Award-winning director Tom Routson is returning to Tool after a one-year stint at Moxie. Routson has directed a slew of wildly popular and acclaimed advertising campaigns, including Budweiser and Got Milk?, to name a few. His commercial work has garnered hardware at Cannes, Clio, and AICP shows, and is included in the permanent collection of New York’s Museum of Modern Art. Prior to joining the production world, Routson worked on the agency side of the business as a creative director at Goodby Silverstein and Partners.

*Read more about the feature in the Communication Arts January/Febuary 2012 Annual.

Jason Zada’s “Take This Lollipop” ranks on the list of AdFreak’s Top 50 Stories of 2011.

*Read more about the 50 most-read stories in 2011 on Adweek.

*Read the full story about “Take This Lollipop” here.

*View the Case Study Video.