Pepsi – A.I. Can Do That?

AI…. As in Allen Iverson. Adriana Cruz Directs Pepsi’s March Madness Campaign

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Director - Adriana Cruz

PepsiA.I. Can Do That?

Makers

Filling out an NCAA tournament bracket can be difficult, unless you have AI.

... That’s “AI” as in Allen Iverson.

To celebrate this year's March Madness,  Adriana Cruz directs the NBA legend for Pepsi's “Zero Right” contest, which challenges participants to pick the wrong winner for every game in the NCAA tournament.